Effective Date: February 17, 2026 | Last Updated: February 17, 2026
Highline Motorsports Group, LLC ("Highline," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website highline-motorsports.com, interact with our social media pages, use our online scheduling tools, or visit our shop located at 768 State Route 50, Burnt Hills, NY 12027.
1. Information We Collect
Information You Provide
- Contact Information: Name, email address, phone number, and mailing address when you schedule service, request an estimate, fill out a contact form, or submit a lead form through Facebook or Instagram ads.
- Vehicle Information: Make, model, year, VIN, mileage, and service history related to your vehicle.
- Payment Information: Credit card or payment details processed securely through our payment providers.
- Communications: Any messages, reviews, or feedback you send to us via email, SMS, phone, or social media.
Information Collected Automatically
- Device & Browser Data: IP address, browser type, operating system, device identifiers, and referring URLs.
- Usage Data: Pages visited, time spent on site, clicks, and navigation patterns.
- Cookies & Tracking Technologies: We use cookies, pixels (including Meta Pixel and TikTok Pixel), and similar technologies to analyze site traffic and measure advertising effectiveness.
- Location Data: General geographic location based on your IP address.
Information from Third Parties
- Lead Ad Platforms: When you submit a lead form through Meta (Facebook/Instagram) or TikTok advertising, we receive the information you provide in those forms (e.g., name, email, phone number, vehicle details).
- Shopmonkey: Our shop management platform processes service records and customer communications on our behalf.
- Google Analytics: Aggregated website usage data.
2. How We Use Your Information
- Schedule and manage vehicle service appointments
- Communicate with you about your vehicle's service status via SMS, email, or phone
- Provide estimates, invoices, and service recommendations
- Process payments and maintain transaction records
- Send service reminders, promotional offers, and marketing communications (with your consent)
- Improve our website, services, and customer experience
- Measure and optimize advertising campaigns on Meta, TikTok, and Google
- Comply with legal obligations and protect our rights
3. How We Share Your Information
We do not sell your personal information. We may share information with:
- Service Providers: Shopmonkey (shop management), payment processors, email/SMS providers, and analytics services that help us operate our business.
- Advertising Partners: Meta (Facebook/Instagram) and TikTok receive anonymized or aggregated conversion data to measure ad performance. These platforms may use cookies and pixels on our site.
- Legal Requirements: When required by law, court order, or governmental authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
4. Cookies & Tracking Technologies
We use the following technologies on our website:
- Google Analytics (G-5G7CZHSGHD): Website traffic analysis and user behavior insights.
- Microsoft Clarity: Session recording and heatmap analytics to improve user experience.
- Meta Pixel: Conversion tracking and remarketing for Facebook and Instagram ads.
- TikTok Pixel: Conversion tracking and audience optimization for TikTok ads.
You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.
5. Your Rights & Choices
- Opt-Out of Marketing: You can unsubscribe from marketing emails or SMS at any time by following the unsubscribe instructions in the message or contacting us directly.
- Access & Deletion: You may request access to, correction of, or deletion of your personal information by contacting us at highline518@gmail.com.
- Ad Preferences: You can opt out of personalized advertising through Digital Advertising Alliance or platform-specific ad settings on Facebook, Instagram, and TikTok.
- Do Not Track: Our site does not currently respond to "Do Not Track" browser signals.
6. Data Retention
We retain your personal information for as long as necessary to provide our services, maintain business records, comply with legal obligations, and resolve disputes. Vehicle service records are retained to support warranty claims, service history, and customer care.
7. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can delete it promptly.
9. Third-Party Links
Our website may contain links to third-party sites (e.g., Shopify store, social media, scheduling tools). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Highline Motorsports Group, LLC
768 State Route 50
Burnt Hills, NY 12027
Phone: (518) 280-1762
Email: highline518@gmail.com